Search engine marketing: SEO vs. paid search marketing

In this article, I’ll explain the main differences between SEO and paid search marketing. By reading it, you’ll find out which of these two strategies leads to better results and is more cost-effective. You’ll also learn which one of them aligns better with an Inbound Marketing strategy. Take a look.


Get started on Instagram in 9 steps

Get started on Instagram - Cover picture

Instagram is my favorite social media platform as a user. But, as an entrepreneur, I fear it a bit. To overcome my fear of Instagram as an entrepreneur, I decided to research it. Now, I have a way better understanding of the platform, and I decided to share my findings with you guys. So, in this blog post, you'll find everything you need to know to get started on Instagram.

How to prepare your Inbound Sales Pitch

How to prepare your Inbound Sales Pitch

The Inbound Sales Pitch is based on finding the needs of your customers, and showing how you can fulfill them. In this blog post, I’ll show you how to design your Inbound Sales Pitch step by step so that your sales meetings will be more successful than ever.

Facebook page vs. Facebook group

Facebook page vs. Facebook group

Facebook, as opposed to other social media platforms, has two different ways to promote your business: Facebook groups and Facebook pages. In this article, we will review both Facebook groups and Facebook pages. We will talk about the strategy behind these two different tactics and their pros and cons.